Personal Brand Surgery: a free game about buzzword bios

What is Personal Brand Surgery?

A branding surgeon wants every client's whole personality in a three-word bio: “Visionary. Mindful. Disruptor.” For each client, pick the three words. Buzzwords please the surgeon and drain authenticity; concrete, true words keep the person in the bio.

Personal Brand Surgery is a free satire game about personal branding. A surgeon wants every client in three words: “Visionary. Mindful. Disruptor.”

For each client, pick the bio. Buzzwords please the surgeon; concrete, true words keep the person recognisable.

At a glance

Category

Social Engineering

Difficulty

Easy

Play time

2–4 min

Price

Free, in your browser, sign-up optional

How to play

Bio

Pick exactly 3 words per client, then publish.

Meters

Buzzwords raise the brand score and cut authenticity.

Win

Most bios fully honest and authenticity at 50 or more.

Three levels

Beginner, Intermediate or Expert, picked before you play: the content and the clock change, and each level keeps its own best score.

Satire

Satire with a lesson: every name, brand and platform is made up, and every run ends on how to spot the trick.

Scoring

100 per true word, 10 per buzzword; win with most bios fully honest and authenticity at 50 or more.

Each level keeps its own best score in this browser.

What it trains

Authentic writing

Concrete over vague.

Reading people

Picking what really describes someone.

Strategy and tips

Read the client

Their description holds the true words.

Resist the shine

Buzzwords look impressive and drain authenticity.

Expert

Five clients, eight buzzwords and 15 seconds a bio.

Why play Personal Brand Surgery?

A bio that fits anyone says nothing. Concrete details are what make people memorable.

Frequently asked questions