Score: 0
Client: -
Best: --

Personal Brand Surgery

Reshape a whole person until they fit in a 3-word bio: “Visionary. Mindful. Disruptor.” Or keep them human.

Choose your level

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Personal Brand Surgery

A branding surgeon wants every client's whole personality in a three-word bio: “Visionary. Mindful. Disruptor.” For each client, pick the three words. Buzzwords please the surgeon and drain authenticity; concrete, true words keep the person in the bio.

3-word bios
Authentic profiles

How to play

Bio. Pick exactly 3 words per client, then publish.
Meters. Buzzwords raise the brand score and cut authenticity.
Win. Most bios fully honest and authenticity at 50 or more.
Three levels. Beginner, Intermediate or Expert, picked before you play: the content and the clock change, and each level keeps its own best score.
Satire. Satire with a lesson: every name, brand and platform is made up, and every run ends on how to spot the trick.

Quick tips

Read the client. Their description holds the true words.
Resist the shine. Buzzwords look impressive and drain authenticity.

One more tip in the Personal Brand Surgery guide →