Thread Builder

You have one big idea and a pile of draft posts. Put the hook first, keep one idea per post, cut the filler, land the payoff and finish with the call to action. The read-through meter shows where readers drop off.

Writing threads
3–5 min

How to play

Order. Move posts up and down: hook first, payoff before the call to action, call to action last.
Cut. Remove the filler posts. Every post that stays must earn its place.
Three levels. Beginner, Intermediate or Expert, picked before you play: the content and the clock change, and each level keeps its own best score.

Quick tips

Hook first. The first post decides whether anyone reads the second.
One idea per post. Two ideas in one post is where readers drop.

One more tip in the Thread Builder guide →