Caption Crafter

A bakery, a walking club, a game studio: each needs a caption. Pick a hook, a value line and a call to action while a live counter watches the app's character limit and the feed cuts your caption with "… more". Eight posts, from roomy photo captions to tight 120-character text posts.

8 posts
Copywriting

How to play

Read the post. Each post has a picture or video, an account and the audience it's for, on a made-up app with its own character limit.
Build the caption. Pick a hook, a value line and a call to action. The preview shows where the feed cuts it with "… more", and the counter shows the length.
Stay under the limit. A caption over the limit won't post and costs one of 3 lives, and so does a flop line or running out of time.
Score. 100 per best line, 40 per okay line, +30 when the whole hook shows before "… more", +50 for three best lines.

Quick tips

Front-load the hook. The feed only shows the start. Put the interesting part (the result, the number) first, not a greeting.
Name one concrete thing. "Only 40 a day, made with brown butter" beats "very tasty". Specific details give a reason to care.

3 more tips in the Caption Crafter guide →