Score: 0
Aisle: -
Best: --

Shrinkflation Supermarket

The bag stays the same, the crisps inside disappear, the price goes up. Find the real best buy.

Choose your level

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Shrinkflation Supermarket

Same bag, fewer crisps, higher price. Each aisle shows three packs of the same thing: a “new look” pack, a “family size” and the plain one. Pick the best value by its price per 100 g or 100 ml.

Aisle by aisle
Unit prices

How to play

Pick. The lowest price per 100 wins: +120.
Win. Best buys in at least 70% of the aisles.
Three levels. Beginner, Intermediate or Expert, picked before you play: the content and the clock change, and each level keeps its own best score.
Satire. Satire with a lesson: every name, brand and platform is made up, and every run ends on how to spot the trick.

Quick tips

Read the grams. A redesign is the usual moment the size drops.
Big isn't always cheaper. Multipacks and family sizes can cost more per 100.

One more tip in the Shrinkflation Supermarket guide →