Brief: 1/8
Lives: 3 lives left
Score: 0000
Best: --

Collab Match

A brand wants a creator partner. Sign the one whose audience actually buys, not the biggest account.

Collab Match

Eight made-up brands send a brief: the product, who buys it, what it stands for. Pick the creator to partner with by reading their audience, values, region and comments, not just their follower count.

8 briefs
Partnerships

How to play

Read the brief. Each brand says who buys the product and what it stands for.
Check the creators. Audience age and interests, region, values, ad habits and the comments. Big accounts are often the trap.
Sign one. Tap a creator, then sign the deal before the clock runs out. From brief 4, a near miss joins the line-up.
Score. Best fit: 100, up to +50 for speed, +25 from 3 in a row. Near miss: +40. A misfit or the clock costs one of 3 lives.

Quick tips

Start from the buyers. Read who pays for the product, then look for that exact audience. Parents buy kids' apps, not the kids.
Size is not fit. A small creator whose followers ask product questions beats a huge account with the wrong audience.
Read the comments. Real questions ("which nib size?") show a listening audience. Emoji-only or "follow back" comments suggest empty engagement.
Check values and region. An eco brand next to weekly mega-hauls looks fake, and an audience abroad can't buy a product that doesn't ship there.
Watch for ad overload. Creators who post several ads a day have followers who tune them out.