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Best Time to Post

Read your audience chart, mind the time zones, and schedule each post for when your followers are awake.

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Game guideBest Time to Post: full rules, strategy tips and FAQ

Quick tips

  • Find the tallest bar. The peak is when most followers are online. Posting then gives your post the best start.
  • Read the chart's time zone. "Their time" and "your time" can be hours apart. Scheduling tools usually work in your own time.
  • Ahead means subtract. If followers are 5 hours ahead of you, their 21:00 is your 16:00.
  • Weigh split audiences. With 60% here and 40% abroad, multiply each group's bar by its share and add them up.
  • Test your own data. Every audience is different. Charts like these come from your own insights page, and they change over time.