Round: 1/10
Lives: 3 lives left
Score: 0000
Best: --

Analytics Decoder

Read a creator's dashboard, work out reach, impressions and engagement rate, then pick what to post next.

Analytics Decoder

Ten made-up creator dashboards, each with three or four posts and their reach, impressions, likes, comments, shares and saves. Answer one question per dashboard: which post reached the most people, what's this engagement rate, how often did each person see it, which post engaged best, and what to post more of for a given goal. Every answer is worked out with the real formula.

10 dashboards
Analytics

How to play

Read the dashboard. Reach is how many different people saw a post. Impressions is how many times it was shown in total.
Use the formula. Engagement rate = (likes + comments + shares + saves) ÷ reach × 100. It compares big and small posts fairly.
Answer. Tap an option or press 1 to 4. Later dashboards drop the interactions total, so you add it up yourself.
Score. 100 per right answer, +10 per right answer in a row (up to +50). A wrong answer costs one of 3 lives.

Quick tips

Reach is people, impressions are views. One person can see a post three times: that's 1 reach and 3 impressions. For "how many people", read reach.
Compare rates, not totals. A big post gets more likes just by being big. Engagement rate shows which post people actually cared about.
Count every interaction. Comments, shares and saves count as much as likes in the formula. Leaving them out undersells a post.
Start from the goal. Want new people? Look at reach. Want a closer audience? Look at engagement rate. The best format depends on the goal.
Estimate first. Round the numbers in your head: 750 interactions on 7,200 reach is a bit over 10%.