Quick tips

• Intent first. Ask what the searcher wants to do: know, go, buy or compare. The best page serves that, even if others are "about" the topic.
• Freshness for news. For launches and events, a confirmed recent article beats an old rumour.
• Trust on health and money. On high-stakes topics, expert-reviewed sources win; miracle claims sink.
• Direct answers get cited. Pages that answer in the first line are the ones answer engines quote.
• Spot spam. Keyword-stuffed titles and lookalike domains belong at the bottom.