Chapter: --/4
Score: 0
Lives: 3 lives left
Best: --

Launch Day

Your side project goes live today. Fix the landing page, pick the price and handle the first angry customer.

Launch Day

One launch day in four chapters with Zip, Skip and Thumby: fix your side project's landing page, choose how it charges and why, sort the pre-launch checklist, then answer your first angry customer. Fifteen calls, each one explained.

15 calls
Launching a product

How to play

Fix the page. Pick the headline, the one call to action, a tested signup and honest proof.
Price it. Free trial, one-off price or tiers? Choose the model that fits the product, then the reason.
Check, then launch. Sort the to-do list: what must be done before launch, and what can wait.
Own the mistake. Your first angry customer: apologise, fix it, follow up. +100 per right call, +50 per flawless chapter, 3 lives.

Quick tips

One page, one job. A headline that says what it does, and a single button that says what happens next.
Test the signup. Sign up yourself with a real address before launch. If it fails, every visitor is lost.
Match the price to the product. Ongoing service: trial then monthly. Delivered once: one price. Different-sized customers: tiers.
Polish can wait. Logos, dark mode and extra features come after launch. Payments, links and support come before.
Apologise, fix, follow up. Own the specific problem, fix the cause for everyone, then check back a day or two later.