Round: 1/7
Lives: 3 lives left
Score: 0000
Best: --

Ad Budget Battle

Seven made-up shops hand you their ad money. Split it between channels, read a test week, then beat the target in the real week.

Ad Budget Battle

Seven made-up shops hand you their ad budget: candles, plants, socks, backpacks. Split it between made-up channels like SearchSpot, Scrollgram and Mailbird, run a test week, read what each channel brought, then launch the real week and beat the target cost per sale or return on ad spend.

7 shops
Marketing

How to play

Split the money. Move each channel's slider, or use − and +, in $100 steps. Every dollar must be spent before you launch.
Test, then launch. The test week shows sales, cost per sale and ROAS per channel, as a chart or a table. Adjust, then launch the real week.
Mind the curve. Every channel fills up: the first $100 buys plenty of sales, the tenth far fewer. Put each dollar where it still buys the most.
Score. Beat the target: 100 points plus up to 150 for getting close to the best split, more each round. A miss costs one of 3 lives.

Quick tips

Read the blurbs. "Fills up fast" means the first dollars are cheap but more money soon stops working. "Barely slows down" can take big budgets.
Think about the next $100. What matters isn't a channel's average cost per sale but what the next $100 would buy there.
Use the test week. Compare cost per sale per channel. A channel that's still cheap at its spend probably deserves more.
Revenue beats volume in ROAS rounds. When buyers spend different amounts, one big order can be worth more than two small ones.
Learn from the best split. After each round the game shows the best possible split and where your next $100 would have done the most.